Ok, the world isn’t going to implode after all! It’s been a tough road for most of us the last four years but we are slowly beginning to see the light and realize that life goes on, as do your group’s expenses. A lot of things have changed in the fundraising landscape the last couple of years and most of these changes were precipitated by economic issues. The most recognizable change has been in the customers and their demand for quality and value.
People used to support groups, teams and schools simply because it was a worthwhile cause… not anymore. Supporting your group has become a by-product of these people supporting themselves by saving money utilizing the Fundraising Discount card your group just sold them. I can remember when people sold frozen pizzas, cookie dough and wrapping paper annually. People usually bought enough to keep their group funded the entire year. The market for perishable food products and specialty products have subsided the last four years and our Fundraising Cards have filled a lot of those gaps.
People want to save money at places they already shop and supporting your group is unfortunately a by-product. Many people no longer support groups; they only support themselves and it’s our job to give you the correct marketing tool to allow people to still do both. Given the chance, they will support your group annually if you are able to support their savings. We have been generating the best selling, most profitable group discount cards for 17 years. We realized early on that quality discounts along with great customer service is the perfect recipe for a long career in helping our groups stay well funded.
Whatever product you decide to use, we are always available to consult with your group and help answer any fundraising questions you may have so please give us a call anytime. Have a great holiday season and good luck in 2013! 800-711-3200